Technology That’s Raising “The Bar”

A bar is a place for drinking and having fun and socializing and dancing. It’s usually not a place you’d expect to find some innovative technology. Until now. —– We’ve all seen it before. A group of people sitting together in a pub.  But they’re not looking at each other, and they’re not talking toContinue reading “Technology That’s Raising “The Bar””

Marketing Memories

“Paul W. Swansen tagged a photo of you.” Every day, millions of people all over the world see a message like this on Facebook. And they usually feel some sort of emotion before clicking on that photo.  They might be filled with embarrassment (“please tell me this was not from last night!”) or they mightContinue reading “Marketing Memories”

How Brands Celebrate Valentine’s Day

It’s that time of year, when people obsess over roses and chocolates and jewelry. But brands, on the other hand, focus on likes and views and shares. Brands are taking advantage of the festive spirit by producing some great content and getting consumers to engage with them online. Here are some great content pieces createdContinue reading “How Brands Celebrate Valentine’s Day”

Pay With Posts: The Future of Social Currency

Forget paper money and credit cards! That’s what Marc Jacobs said last weekend when they opened up the doors to the Daisy Perfume Pop Up Shop in New York City. Consumers could leave their wallets behind because the store was accepting a new type of payment.  Customers exchanged posts on Facebook, Twitter or Instagram with theContinue reading “Pay With Posts: The Future of Social Currency”

Tweet like a Pro on Super Bowl Sunday

It’s our Grammys, Tony Awards, Oscars and Emmys all rolled into one. The best of the best prevail, and the entire country watches. Oh yeah, and some people play football too. I’m, of course, talking about the Super Bowl.  Ad people across America tune in to see what brands are paying big bucks for thoseContinue reading “Tweet like a Pro on Super Bowl Sunday”