When I logged on to WordPress the other day, I was excited to see a beautiful rainbow bar at the top of the page, right where you can click to start a new post. In fact, for the past few days, every time I open my screen and log in to Facebook & Twitter, I can’t help but smile at all the beautiful, rainbow-colored images I see. The Supreme Court Ruling making gay marriage legal in all 50 states is a historic moment worthy of celebration, and many brands are showing their support by creating original content and sharing via social. Here are some of my favorites:
What I love about Visa’s tweet is that it stays true to their brand voice. Visa promotes that their card is accepted “everywhere”, and the clever play on words in their tweet reinforces this messages and rings true for love of all kinds. The graphic is touching and the message here is simple and powerful, which remains consistent with their other social posts.
The biggest problem with companies tweeting about current events is that they can’t relate it back to the brand in any way. Pandora, however, doesn’t have that problem. By quoting one of the most famous songs of all time and adding a killer line “Rock On”, they embrace the power of music and show their audience that they proudly support the LGBT community.
3. Ben & Jerry’s
It’s one thing to tweet about something, it’s another thing to actually make a change based on something. Ben & Jerry’s, a company that has always been very supportive of the LGBT community (remember the Hubby Hubby flavor?) renamed their chocolate cookie dough ice cream in their scoop shops to “I dough, I dough” flavor and hearts fluttered everywhere.
We’ve honorarily renamed Chocolate Chip Cookie Dough to “I Dough, I Dough” in our Scoop Shops. benjerrys.co/1BH9eqI http://t.co/xCgss0vXdM—
Ben & Jerry's (@benandjerrys) June 26, 2015
2. American Airlines
With their powerful, clever message & beautiful visual, American Airline’s post was spot on. Get me on the next American Airlines flight!
If you haven’t seen this video yet, get your tissues ready. Youtube shows how their platform has helped brave people spread their message of love & support for the LGBT community. The video is touching & moving from start to finish. And, with over 3million views so far, it’s definitely making an impact.
A ton of companies have also created rainbow-colored logos. Check out some of them below: