Brands love #LoveWins

When I logged on to WordPress the other day, I was excited to see a beautiful rainbow bar at the top of the page, right where you can click to start a new post. In fact, for the past few days, every time I open my screen and log in to Facebook & Twitter, I can’tContinue reading “Brands love #LoveWins”

Marketing Memories

“Paul W. Swansen tagged a photo of you.” Every day, millions of people all over the world see a message like this on Facebook. And they usually feel some sort of emotion before clicking on that photo.  They might be filled with embarrassment (“please tell me this was not from last night!”) or they mightContinue reading “Marketing Memories”

How Brands Celebrate Valentine’s Day

It’s that time of year, when people obsess over roses and chocolates and jewelry. But brands, on the other hand, focus on likes and views and shares. Brands are taking advantage of the festive spirit by producing some great content and getting consumers to engage with them online. Here are some great content pieces createdContinue reading “How Brands Celebrate Valentine’s Day”

Pay With Posts: The Future of Social Currency

Forget paper money and credit cards! That’s what Marc Jacobs said last weekend when they opened up the doors to the Daisy Perfume Pop Up Shop in New York City. Consumers could leave their wallets behind because the store was accepting a new type of payment.  Customers exchanged posts on Facebook, Twitter or Instagram with theContinue reading “Pay With Posts: The Future of Social Currency”

Top 5 Brand Moments on Twitter in 2013 (and what to learn from them)

2013 was filled with  innovative and brilliant social media moments from some awesome brands.   Let’s take a look at my personal favorites and see what brands can learn from them as we start off the new year. 5. Wendy’s Pretzel Pub Chicken Love Stories Wendy’s made thousands of consumers laugh in October of 2013 whenContinue reading “Top 5 Brand Moments on Twitter in 2013 (and what to learn from them)”