Brands love #LoveWins

When I logged on to WordPress the other day, I was excited to see a beautiful rainbow bar at the top of the page, right where you can click to start a new post. In fact, for the past few days, every time I open my screen and log in to Facebook & Twitter, I can’t help but smile at all the beautiful, rainbow-colored images I see. The Supreme Court Ruling making gay marriage legal in all 50 states is a historic moment worthy of celebration, and many brands are showing their support by creating original content and sharing via social.  Here are some of my favorites:

5. Visa

What I love about Visa’s tweet is that it stays true to their brand voice. Visa promotes that their card is accepted “everywhere”, and the clever play on words in their tweet reinforces this messages and rings true for love of all kinds. The graphic is touching and the message here is simple and powerful, which remains consistent with their other social posts.

 

4. Pandora

The biggest problem with companies tweeting about current events is that they can’t relate it back to the brand in any way.  Pandora, however, doesn’t have that problem. By quoting one of the most famous songs of all time and adding a killer line “Rock On”, they embrace the power of music and show their audience that they proudly support the LGBT community.

 

3.  Ben & Jerry’s

It’s one thing to tweet about something, it’s another thing to actually make a change based on something. Ben & Jerry’s, a company that has always been very supportive of the LGBT community (remember the Hubby Hubby flavor?) renamed their chocolate cookie dough ice cream in their scoop shops to “I dough, I dough” flavor and hearts fluttered everywhere.

2. American Airlines

With their powerful, clever message & beautiful visual, American Airline’s post was spot on. Get me on the next American Airlines flight!

1. Youtube

If you haven’t seen this video yet, get your tissues ready. Youtube shows how their platform has helped brave people spread their message of love & support for the LGBT community. The video is touching & moving from start to finish.  And, with over 3million views so far, it’s definitely making an impact.

 

Bonus:

A ton of companies have also created rainbow-colored logos. Check out some of them below:

How Brands Celebrate Valentine’s Day

It’s that time of year, when people obsess over roses and chocolates and jewelry.

But brands, on the other hand, focus on likes and views and shares.

Brands are taking advantage of the festive spirit by producing some great content and getting consumers to engage with them online. Here are some great content pieces created for this year’s Valentine’s Day!

Dumb Ways to Die Steals Your Heart

Remember those adorable little creatures from the viral “Dumb Ways to Die” video (I mean, how could you forget them?)  Well, two of them are back for an adorable 30-second-clip that will certainly steal your heart!  Get ready to watch this video over and over (try not to “awww,” I dare you!)

Century 21 Valentine’s Day Poems

Things are getting steamy at Century 21 houses all across the country!  They recently posted Valentine’s Day non-rhyming poems on their Youtube page that are short and sweet (and hilarious!)

Just another example of great, smart work done by Mullen.  Bravo!

Necco Tweet Hearts

Have to give a gift for that special someone (who just so happens to be a social media fanatic)? Why not do it through Twitter?  Necco (the maker of Sweethearts) started a new Twitter page, aptly named Tweethearts, that let’s users tweet messages to be created on sweet hearts.  So cute, right?

GE “Geeky” Valentine Cards!

Flirting has never been geekier with these Geeky Valentine’s cards that GE posted on their Facebook Page!

ge

Check out the whole series here and try them out on any engineers or scientists (guaranteed to make them blush….maybe.)

How are you celebrating you Valentine’s Day?!