“Paul W. Swansen tagged a photo of you.” Every day, millions of people all over the world see a message like this on Facebook. And they usually feel some sort of emotion before clicking on that photo. They might be filled with embarrassment (“please tell me this was not from last night!”) or they mightContinue reading “Marketing Memories”
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How Brands Celebrate Valentine’s Day
It’s that time of year, when people obsess over roses and chocolates and jewelry. But brands, on the other hand, focus on likes and views and shares. Brands are taking advantage of the festive spirit by producing some great content and getting consumers to engage with them online. Here are some great content pieces createdContinue reading “How Brands Celebrate Valentine’s Day”
Pay With Posts: The Future of Social Currency
Forget paper money and credit cards! That’s what Marc Jacobs said last weekend when they opened up the doors to the Daisy Perfume Pop Up Shop in New York City. Consumers could leave their wallets behind because the store was accepting a new type of payment. Customers exchanged posts on Facebook, Twitter or Instagram with theContinue reading “Pay With Posts: The Future of Social Currency”
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