It’s elementary, my dear Watson. Well, to be fair, everything is pretty elementary for Watson. After all, he’s a computer system that analyzes and processes information. Watson understands natural language, and generates hypotheses based on the evidence. Watson is more intelligent than Siri, and thinks more like a human than a computer. In fact, WatsonContinue reading “What I Learned from Watson”
Category Archives: Advertising
6 Advertising Agencies, 3 Days
Whew! I just spent my spring break traveling around New York City, getting a behind-the-scenes, inside look at some of the top advertising agencies in the Big Apple. We saw everything: traditional agencies, digital agencies, media agencies and even some NON advertising agencies. It was an awesome experience to visit some of these places. Here’sContinue reading “6 Advertising Agencies, 3 Days”
5 Things Ad Students Should Do Over Break
Most college students spend their spring break partying in Cancun and soaking up the sun. But some students may chose to take a bit of a different route… like me! Boston University’s College of Communication sponsors a yearly Spring Break trip for Advertising students in the Big Apple! We’ll be visiting some of the topContinue reading “5 Things Ad Students Should Do Over Break”
Technology That’s Raising “The Bar”
A bar is a place for drinking and having fun and socializing and dancing. It’s usually not a place you’d expect to find some innovative technology. Until now. —– We’ve all seen it before. A group of people sitting together in a pub. But they’re not looking at each other, and they’re not talking toContinue reading “Technology That’s Raising “The Bar””
Marketing Memories
“Paul W. Swansen tagged a photo of you.” Every day, millions of people all over the world see a message like this on Facebook. And they usually feel some sort of emotion before clicking on that photo. They might be filled with embarrassment (“please tell me this was not from last night!”) or they mightContinue reading “Marketing Memories”
How Brands Celebrate Valentine’s Day
It’s that time of year, when people obsess over roses and chocolates and jewelry. But brands, on the other hand, focus on likes and views and shares. Brands are taking advantage of the festive spirit by producing some great content and getting consumers to engage with them online. Here are some great content pieces createdContinue reading “How Brands Celebrate Valentine’s Day”
Tweet like a Pro on Super Bowl Sunday
It’s our Grammys, Tony Awards, Oscars and Emmys all rolled into one. The best of the best prevail, and the entire country watches. Oh yeah, and some people play football too. I’m, of course, talking about the Super Bowl. Ad people across America tune in to see what brands are paying big bucks for thoseContinue reading “Tweet like a Pro on Super Bowl Sunday”
The Brand that Launched A Thousand Virtual Stores
Let’s role-play for a minute. Imagine that you were born and raised in South Korea (fun fact: South Koreans are the 2nd hardest working people in the entire world.) You really pride yourself on your dedicated work ethic. In fact, you’re so busy working hard and being super successful at your job that you barelyContinue reading “The Brand that Launched A Thousand Virtual Stores”
Aerie Says Goodbye to Photoshop (and why it matters)
Finally. For the first time in what seems like forever, teenagers will get the chance to see real women in an advertising campaign! Aerie, a lingerie and sleepwear brand from American Eagle Outfitters, is celebrating real beauty by featuring models who are not digitally enhanced in any way. The “Aerie Real” campaign models aren’t airbrushed, Photoshopped,Continue reading “Aerie Says Goodbye to Photoshop (and why it matters)”
BIG Brand, BIG Idea
Open Happiness. Catch the Wave. Enjoy. Make it Real. The Coke Side of Life. Life tastes Good. Coca-Cola has used dozens of slogans over the years. They’ve executed tons of campaigns and created millions of beautifully designed print ads and billboards. Coke is known for constantly evolving, being innovative and using new technologyContinue reading “BIG Brand, BIG Idea”
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